Kourtney Kardashian Barker’s ‘Lemme’ is the latest American company to grow international sales with Coupang
The wellness brand is leveraging Coupang’s online retail services to reach health-savvy customers in South Korea
September 24, 2025
Lemme, the vitamin and supplement brand founded by Kourtney Kardashian Barker and Simon Huck, is officially partnering with U.S. tech company and online retailer Coupang to expand its brand to more international customers.
The collaboration with Coupang marks Lemme’s first-ever direct expansion into South Korea, where the company’s products will be available to millions of Coupang customers through the company’s AI-powered fulfillment and logistics network.
Lemme is the latest company to join more than 10,000 U.S. brands that are selling their products overseas through Coupang, which drives billions of dollars in American exports. Coupang was recently named to Fast Company’s Most Innovative Companies list for its industry-leading logistics and customer experience, and a LexisNexis Top 100 Global Innovator.
According to Lemme’s co-founders, the decision to launch international sales with Coupang was inspired directly by consumer demand.
“For more than two years, we’ve received countless messages and DMs asking when Lemme would be available in South Korea,” said Lemme co-founder Simon Huck. “When we saw the enthusiasm and realized that Coupang is where so many of our fans already shop, the timing felt perfect. Partnering with Coupang will allow us to bring Lemme to some of our biggest fans, and we couldn’t be more excited.”
“Coupang is a proven ally for American entrepreneurs, and we’re proud to welcome Kourtney Kardashian and Lemme as one of 10,000+ US brands that are selling their products abroad through Coupang,” said Bill Anaya, U.S. vice president at Coupang. “Connecting great American companies with millions of new customers in South Korea and beyond means more innovation, more jobs, and more economic growth for our nation.”
Helping US companies tap the global wellness market
South Korea is now the 9th largest wellness market globally, representing an estimated $3.3 billion in sales, according to analysts. South Korean consumers are focused on a wide range of needs, from bone and muscle health to probiotics and cognitive function.
Based in Los Angeles and New York, the Lemme team spent more than three years developing its gummy wellness supplements and building a medical advisory board, which includes some of Kardashian Barker’s personal doctors.
They are also vegetarian, non-GMO, gluten-free, gelatin-free, and made with clinically backed ingredients, according to the company, and undergo third-party testing.
The Lemme team says they hear from thousands of consumers daily and have been working closely with their customers to drive the brand’s ever-expanding product line.
Kourtney’s Everyday Essentials: Her Go-To Lemme Favorites
Kardashian Barker backs each one of her Lemme products, but she has her favorites, all available on Coupang. “It does change through the seasons, but right now I can’t go without Lemme Purr, Lemme Sea Moss, and Lemme Chill,” she said. “They’re part of my everyday routine.”
- Lemme Purr – The first vaginal probiotic gummy designed to support microbiome balance, healthy pH levels, and overall feminine wellness.
- Lemme Sea Moss – A nutrient-rich gummy made with wildcrafted Irish Sea Moss, known for supporting immune health, thyroid function, and digestion.
- Lemme Chill – A stress-relief gummy formulated with clinically studied ashwagandha to help promote relaxation, reduce stress, and improve sleep quality.